About Us
Edwards 4 Generations |
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| Victor Edwards, Sr. was born 1884 in England. His family moved to America when he was a year old. In Idaho, he met and married Dorothy Nielsen, who was born 1891 in Denmark. Victor and Dorothy moved to Greeley and started their vegetable market in 1908. They had eight children, 7 daughters; Esther, Vera, Betty, Alice, Jean, Shirley and Beverly and one son, Victor, Jr. |  |
| In 1933 the Edwards family moved to Fort Morgan to start their Edwards Roadside Market at the current location. Victor would make trips to the western slope for tree ripened fruit. They had a large truck garden located directly behind the market along with Dorothy’s beautiful flowers that were sold along with the fruit and vegetables. Victor, Sr. and Dorothy sold the business to their son, Victor, Jr. in 1957. Victor, Sr. died in 1958 and Dorothy passed away in 1962. |  |
| Victor Edwards, Jr. was born in 1919. He graduated from Fort Morgan High School in 1938. In 1944 he enlisted in the Marines and served two years during World War II. Vic married Fern Luebcke and had three children; Jim, Ron and Sandy. In 1958 the old roadside market was torn down and a new store was built. The store was 60 feet wide and 50 feet deep. In 1968, Vic remodeled the store with an addition of 80 feet to the back and he changed the name to Edwards Right Price Market. Vic also trucked fruit from the western slope, like his father, and made many good friends with the orchard growers. Vic served 28 years in the Fort Morgan Fire Department 1941-1969 with the last 6 years as Fire Chief. He was also a member of the Chamber of Commerce, the Fort Morgan Elks, and the American Legion. Vic passed away in 2000. |  |
| With the incorporation in 1974, Edwards Right Price Market, Inc. saw its third generation, Ron. Ron Edwards and Vicki Stroh were both born and raised in Fort Morgan. Ron graduated in 1965 and Vicki graduated in 1971 from Fort Morgan High School. They were married in 1972 and had identical twin daughters, Andrea and Angela. Andrea became a teacher and is presently employed for the Holyoke School District and married to Marcus Kammer. Angela is the 4th generation operating the store. |  |
| Ron attended NJC and UNC. Ron enlisted in the Marines, ranked sergeant, and for 2 years served in Vietnam. Like his father, Ron grew up working in the store and after returning from the service, picked up where he left off in the grocery business. With bedding plants & shrub sales increasing, Ron saw a need to expand and had Flowerland built in 1984. The grocery store doubled in size by expanding to the East in 1997 (the current store). Ron served as a board member 1977-1978 and President 1979 of the Ft. Morgan Chamber of Commerce, served as City Councilman 1980-1988, and Mayor 1988-1990. In 1989 he received the “Citizen of the Year” award and also awarded Honorary Member of the Fire Department. He’s a member of the Elks, American Legion, the V.F.W. and Ron and Vicki are members of the Christ Congregational Church. |  |
| Community involvement was Vicki’s main focus. For 20 years 1971-1991, she served as the executive director of Morgan County United Way, and managed the Emergency Food and Shelter Program for a 10 county jurisdiction. She was a trustee for the Heritage Foundation and a member of Hyperion. For the past 20 years Vicki volunteered in Denver as a legislative aide at the State Capitol and helped on political campaigns. She served on the Congressional Academy Nominations Committee and helped with presidential and congressional dinners and receptions. Vicki was honored to serve as one of the nine Colorado Presidential Electors for the 2004 General Election and was asked by Governor Owens to serve on the Colorado Commemorative Quarter Commission with First Lady Frances Owens. |  |
Angie (Edwards) Deal graduated from Fort Morgan High School in 1999 and attended UNC. She received her BA in Business Management in 2003. She also grew up working in the store and wanted to carry on the family business and become the forth generation. She started operating the store in 2003 and married Zach after dating for 7 years. Angie served on the board of directors for the Chamber of Commerce 2005-2007. Zach also graduated in 1999 from Fort Morgan High School and managed the Fitting House, formerly known as Hy-Plains Hydraulics, 2000-2004. In 2004 he started at Edwards Right Price Market and became General Manager in 2006. Zach is beginning his third year as President of Morgan County Ducks Unlimited and serves on the National Wild Turkey Federation Committee. They are members of Christ Congregational Church. |
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Edwards Market Miscellaneous Facts |
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The Edwards Family received the 2007 Morgan County Watrous Outstanding Pioneer Award. The award was for the family’s service to Morgan County over the years at Edwards Right Price Market and Flowerland. On July 4, 2007, at the request of Congresswoman Marilyn Musgrave, the flag was flown over the U.S. Capitol in honor of Edwards Right Price Market and Flowerlands’ four generation family business, on receiving the Watrous Outstanding Pioneer Award. |
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2005 Blue and Gold Award from Colorado FFA Association |
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2005 Governors Summer Job Hunt Appreciation Award |
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2006 Morgan County Economic Special Recognition Award |
Edwards 75th Anniversary story made the full page story in the Rocky Mountain News – July 15, 2008 – “Family is About Family Business”
Written by Gary Massaro |
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